European Offshore Wind 2011

Exhibition industry research finds that 76% of exhibitors fail to set clear objectives for tradeshows.

If your company doesn’t know or isn’t clear on what you are trying to accomplish at our tradeshow, how will you ever know if you succeeded?

The failure to set, plan for, communicate and execute around meaningful exhibiting objectives is a primary reason why many exhibitors fail to produce visible and meaningful exhibiting results. This critical exhibiting behavioral oversight can cause a misuse of precious financial and human resources, negatively impacts exhibit staff attitude and behaviors, and causes executive management to question the value of your exhibit programme.

View this brief 20 minute, highly-informative e-course any time and as many times as you and your team wants. All of your team members will learn insider secrets and best practices that will make Exhibiting by Objectives a standard exhibiting operating procedure for your company.

Industry research finds that 80% of exhibitors do little or no targeted marketing of their exhibit for tradeshows.

Tradeshow attendee behaviors have changed dramatically over the last several years and many exhibitors are either unaware of these changes and have not adapted their exhibit marketing practices to align with these changes.

Failure to effectively market your exhibit limits both the quantity and the quality of booth traffic you will experience at the show. This critical exhibiting behavioral oversight can cause your exhibit to feel empty or fill it with a bunch of people who have no real interest in your products or services. Both of these negatively impact exhibit staff attitude and behavior and cause executive management to question the value of your exhibit programme.

View this brief, highly-informative, 40 minute e-course any time and as many times as you and your team wants. All your team members will learn insider secrets and best practices to put your exhibit in the mind and on the agenda of the right attendees before the doors open.

Exhibit Surveys annual tradeshow trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.

If you aren’t following up on leads or don’t know what becomes of your leads, how will you ever know if you got a return on your investment?

The failure to effectively manage leads negatively impacts your company’s brand perceptions in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.

View this brief 29 minute, highly-informative e-course any time and as many times as you and your team wants. All of your team members will learn but insider secrets and best practices for creating, improving and better managing tradeshow leads. And this will lead to a better exhibiting ROI for your company.

EXHIBITOR magazine research found that 86% of exhibitors lack any organized form of post-show measurement.

With increased demand for accountability in marketing spending, if you don’t have an exhibit measurement process in place you may be in jeopardy of losing your budget.

Developing and utilizing a consistent set of exhibit performance metrics across your show calendar provides your company with consistent analytical tools to better evaluate, justify, allocate or reallocate resources for maximum benefit and result.
View this brief, 42 minute highly informative web-based e-course any time and as many times as you like to learn insider secrets and best practices to make exhibiting measurement easy and effective.